Dynamic Mobile Media & Digital Signage LLC.

(DMM&DS)

Chicago, IL

Manufacturing Facility Located in Las Vegas, Nevada

 Telephone

(312) 371-3381

Fax Number

(312) 276-4385

Las Vegas, Nevada

(800) 214-9068

After Hours Number

702-807-6630

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Copyright

2007, 2008, 2009, 2010, 2011. 2012

All Rights Reserved

All of the content on this web site, including but not limited to all text, visual displays, images, pictures. movies and data ("Content"), is the exclusive property of Dynamic Mobile Media & Digital Signage LLC. (DMM&DS) and is protected by United States and International Copyright Laws.

Any other use of the digital content on this web site is prohibited and protected by United States and International Copyright Laws, including the unauthorized publication or distribution or reproduction, or modification or transmission, digital republications, displaying creation of derivative works of DMM&DS client installations, or performance of the content, or any other use of the digital photographs, digital movies including Content or Photographs of Dynamic Mobile Media & Digital Signage LLC., Products or Displays or Mobile LED Trucks and Trailers  for commercial reasons is strictly prohibited without the express written consent of Dynamic Mobile Media & Digital Signage LLC., (DMM&DS). If any Company or individual not authorized in writing by Dynamic Mobile Media & Digital Signage LLC. (DMM&DS) publishes digital content, photographs, derivative works or digital movies of DMM&DS content belonging to DMM&DS or any DMM&DS customers on their web site or any other public accessed web site or represents it as their own or implies or publishes any content on their web site or any publicly accessed web site without prior written permission signed by an Officer of Dynamic Mobile Media & Digital Signage LLC., then Dynamic Mobile Media & Digital Signage (DMM&DS) will take what ever legal action it finds necessary to protect its Copyrighted Material from being used in any unauthorized or non-authorized manner.

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What is Bluetooth Proximity Marketing & Advertising?

Bluetooth technology is how mobile phones, computers and personal digital assistants (PDA’s), not to mention a broad selection of other devices, can be easily interconnected using a short range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.

Bluetooth wireless technology is a short-range communication technology intended to replace the cables connecting portable and or fixed devices while maintaining high levels of security. The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other.

Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost anywhere in the world, can connect to other Bluetooth enabled devices in proximity. Bluetooth enabled devices connect and communicate wirelessly through short-range, ad-hoc networks known as piconets. Each device can simultaneously communicate with up to seven other devices within a single piconet. Each device can also belong to several piconets simultaneously. Piconets are established dynamically and automatically as Bluetooth enabled devices enter and leave radio proximity.

Broadcast your Advertising Information directly to the most personable form of communication via our DMM&DS Bluetooth Advertising Marketing System - “THE MOBILE CELL PHONE” !

A Few Retail Applications:

With a stream of people but no guarantee they’ll enter your store, why not reach out and send them an invitation? Sending offers, coupons, details about your seasonal lines, and even random-chance prize promotions, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitors.

Automobile New & Used Dealerships & RV Dealerships:

In a highly competitive market, why should customers choose your dealership? Perhaps because while walking by your business location they receive a message promoting a Special Sale or Unadvertised Leasing Special. Distributing flyers is highly untargeted and costly - why pay for several people to give out a limited supply of flyers to the few that pick them up (who may then just as quickly discard them) when you could send out an unlimited amount of Bluetooth Advertisement messages to anyone passing with a Bluetooth-enabled phone? They would still have to agree to accept the message, but in our experience people enjoy receiving messages on their cell phones. With our experience in design and advertising, we can work with you to translate that initial interest into repeat business.

Some of the ideas which you can realize with DMM&DS Bluetooth Marketing Software:

1. Create a text message and send it to your customers
2. Inform about services and send promotion codes to invite them within a time period to your store
3. Open a picture, write your message on it and send it
4. Open a movie (most of the mobile phones play 3 GP format) and send movie trailers
5. Create campaigns and custom scheduling. DMM&DS Bluetooth Marketing Software will start promotion while you are away!
6. Make analyses and check the statistics - accepted, rejected phones
7. Define application settings, timing, start up etc.

Some Application Areas:

Retail Storefront Businesses
Shopping Malls - Rebates, discounts, gifts, promotion messages
Gas Stations & Mini Marts - distribute Redeemable Coupons & Specials
Fast Food Restaurants and Take-out Restaurants
Small Businesses - Fairs, conventions centers, promotion and service announcements
Grocery & Food Stores - distribute Special Coupons & Unadvertised Specials
Night Clubs - Discount prizes, new drinks
Hotels - Welcome messages, information about activities and information about the hotel
New & Used Automobile & Truck Dealerships
Car Rentals - Services, rebates
Plus Many More Special Advertising Applications!

FOR MORE INFORMATION

CONTACT US AT:

bluetooth@windowpreview.com

These Sample Coupons Below

Were Actually Sent Via

Bluetooth Proximity Advertising

To An Actual Cellular Phone!

Actual Coupon Above Sent To Mobile Cellular Telephone Via Bluetooth Proximity Advertising

FAST FOOD SPECIAL COUPON THAT CAN BE BROADCAST TO ANY BLUETOOTH ENABLED CELLULAR PHONE DEVICE WITHIN 1000 FT OF THE FAST FOOD LOCATION

Actual Subway Breakfast Coupon Sent To Mobile Cellular Telephone

COMPANIES BELOW THAT USE BLUETOOTH PROXIMITY ADVERTISING

ACTUAL BLUETOOTH PROXIMITY ADVERTISING & MARKETING DEVICES WHICH ARE BUNDLED WITH OUR VARIOUS MOBILE & STATIONARY ADVERTISING DISPLAYS!

What are the benefits of Bluetooth Proximity Marketing?

Compared to traditional advertising media, Bluetooth advertising has the following advantages.

• Unlimited free advertising
• 24 hours a Day x 7 Days A Week x 365 Days of information delivery with very little operator intervention required.
• Information transfer will not interfere with telecom operators.
• Information goes directly to the customer’s personal mobile device.
• User’s have the right to decide whether to accept the information.
• Send a variety of message formats (animated gif, MP3, games, Java applications, ring tones, business cards).
• Advertising content easily understood by customer’s.
• Can be installed in any place you want to display information.
• Information can be saved for future viewing.
• You can fully control the entire marketing process, and can easily make changes to your advertising content and plans.
• Bluetooth Marketing is environmentally friendly because there is no paper waste, your simply transferring rich multimedia flyers directly to peoples cell phones or Bluetooth enabled device. Many city councils are banning paper flyers for environmental reasons.
• A lot of your target customer’s have mobile phones, and over 80% of all have Bluetooth-enabled mobiles.
• Far more cost effective then Newspaper, Radio and Directory Advertising.
• Has no hidden fees or ongoing cost only a fixed cost.
• Bluetooth Advertising can be retransmitted by the user to any other cell phone using the mobile device to resend it to friends and family.
• Everything is spread through the air, do not have to worry about advertising the latter part of the work of cleaning and removal.
• Can be used as advertising solution for portable outdoor activists, anytime, anywhere to do marketing.
• Measurability is available to you - you know how many customer’s accepted your advertisement, which rejected your advertisement. Any other type of advertising is just an estimate

Types of Advertising Formats That Can Be Used With Bluetooth Advertising

• Text (txt file)
• Static Images (GIF or JPG)
• Animated Images (GIF file) in Full Color like examples above.
• Video (WAV,MP3, or ring tones file)
• Barcodes which can be read directly off the mobile device with a Barcode Scanner that a Retailer or Merchant has embedded in a discounted coupon sent directly to the Bluetooth device.
• Java Applications
• WGZ format program files)
• vCal
• vCard

BLUETOOTH PROXIMITY MARKETING & ADVERTISING STATISTICS

How Bluetooth Marketing Works

How Bluetooth Marketing & Advertising Works

• The basics of Bluetooth marketing is fairly simple, a Bluetooth broadcast system will constantly scan the area around it (up to 500 to 1000 FT in any direction barring obstructions) looking for phones with Bluetooth turned on and set to "visible or discoverable" upon finding a phone the broadcast point will request a connection from the phone. The phone user will see something like "incoming data connection from ABC Company, ACCEPT or DECLINE" (note only the "ABC company" can be changed in the message, the rest of the message is controlled by the phone software, not the broadcast system) if the user accepts the connection, the broadcast system will send the first file, and again the phone user will see a message like "incoming file coupons.jpg from ABC Company ACCEPT or DECLINE" if the user accepts the incoming file it will download and normally the user will see a message like "coupons.jpg has been saved to photos folder view now? YES or NO" , this transaction is recorded on the broadcast system and the user will not be asked to download this file again for the remainder of the campaign, we refer to this as Blacklisting and it is in adherence to anti spam laws and our own anti-annoyance rules.
   

Bluetooth Marketing Technology (why it works)

• Bluetooth is comprised of 25 "profiles" each Bluetooth profile has a specific job, like DUN (dial up networking) HFP (hands free profile) and many more. Bluetooth Marketing typically uses OPP or Object Push Profile which allows files to be pushed from one device to another, typically without pairing but does require an acceptance from the receiver. Many phones but certainly not all phones have this Object Push Profile. Roughly 60% of cell phones have Bluetooth and roughly 30% of those phones do have the Object Exchange Profile and therefore can receive the files being broadcast to the phone. Some US carriers (Verizon and Sprint) have "crippled" the Bluetooth object push profile so only certain files can be received, other files will be automatically declined. Typically this crippling will still allow vCard files to be received but will automatically decline the connection if other files are being sent, our recommendation is to always send a vcard as your first file and follow it with a JPG image, these two file types are the most widely accepted file formats for cellular phones in the USA.
   

So Why Use Bluetooth Marketing ?

• Retailers : Using Bluetooth to advertise to the client who is already in the store is an opportunity to up sell the client on something he may not have intended on purchasing when he arrived at the store, basically the Bluetooth marketing concept is a unique version of the in store sales display that will also cause the client to talk about it with his friends and relatives, possibly sharing the advertisement by passing it from his phone to another phone.
• Malls : Bluetooth marketing can send a map of the mall with store locations and piggy back (follow the map download) with any retailer specials as a very cost effective method of offering additional advertising for mall retailers while offering a service (map) that mall patrons would find compelling to download. (AMBER ALERTS?)
• Trade Shows : Using Bluetooth marketing at trade shows you could be broadcasting a schedule of the speakers at the show as your teaser "brought to you by ABC Company at "Booth #315" and of course you could include a map of the trade show which highlights your particular booth. This method would drive traffic to your booth as well as perform a community service which elevates your company from a marketing perspective.
• Arenas: Broadcasting a wallpaper of the sports team or concert performer is a great teaser, follow it with paid advertising from the local advertisers you already have. The Bluetooth marketing equipment now becomes a revenue stream rather than a marketing cost.
• Nightclubs: Teasing the clientele with a drink special that can only be had by downloading the Bluetooth content is a great way to compel users to accept the content, then follow the drink special with your upcoming schedule of events, or even paid co-op advertising from the various beverage companies or even paid advertising from local advertisers interested in targeting the clientele in your club or club network.
• Car Dealers: This is the sales system that works on location when you aren’t on location, after hours content delivery etc. The best use we have seen is Bluetooth marketing used to compel people to send a text message to receive a flyer with this weeks sale items. You could also use it in the service waiting area to push service specials getting service work that otherwise might escape you. Again these ads can become viral being shared with the consumers friends and family, potentially driving more business.
• The BIG ONE: Everyone would agree that using Bluetooth marketing in your establishment(s) is a very new and unique method of reaching clients, NEWS organizations will agree as well and issuing a press release will potentially get you newspaper and TV news coverage you simply cannot pay for! Especially if you are including public service messages within your campaign (AMBER ALERTS?)
   

Bluetooth Marketing Pitfalls

• Poor Content: successful campaigns are delivering content that the client actually wants, savings, coupons, wall papers, ring tones etc. The content must be compelling for the user to accept the connection and download the content.
• Poor Call to Action: call to action is critical to acceptance rates, we have seen a good call to action signage change acceptance rates by as much as 35%, calls to action can be signage, video, print media, special discounted coupons anything that lets the users know there is something to be had via Bluetooth.
• Poor Placement: Placing broadcasting systems near entrances and exits are largely ineffective unless people are forced to wait in line. When you enter and exit the mall for example are you looking at your phone? However when you are waiting in line at Starbucks or standing at a Gas Pump, you will look at your phone. The best placement is always where people are waiting and bored, the typical response to boredom in urban environments is to check your phone for missed calls E-mails etc. These are the areas you should be targeting.
• Over Saturation: Placing too many units in an area (like complete coverage of a mall) will generate high amounts of ignore records, these ignore records will cause the percentage of acceptance to be much lower, causing an otherwise successful campaign to appear as unsuccessful.
   

Bluetooth Marketing Recommendations

• Clear Call to Action: A good clear call to action is critical to the success of any campaign. If the phone users are aware that something is available via Bluetooth and it is something they want, even users with Bluetooth turned off will turn it on and pull in the content. Many clients use signage at the broadcast location but also go several steps beyond that with blurbs about their Bluetooth capability included in any print or other media buys.
• Compelling Content : Broadcasting compelling content is also critical to your campaign success, using teasers to get your content downloaded is a common method of compelling users to download from the broadcast point. Teasers are typically freebies like a free drink or 2 for 1 meal coupon, then follow that with your target ad, in other words give the user a reason to download your content and include this reason in your call to action signage.
• Broadcasting Content: Always broadcast a vcard first then follow it with a JPEG image and then follow with the more dramatic content, such as video or audio files. This campaign structure will allow phones that cannot receive a JPEG or video file to at least receive the vCard, phones that can receive the JPG file will receive both the vCard and JPG file, and phones that can receive the video or audio file will receive all 3 files that are being broadcast. Following this structure will insure the highest acceptance rates, however our base recommendation is to simply send a vCard and a JPEG file only, as these are the two most widely accepted file formats. Our systems do not restrict the file types you broadcast and many clients prefer to broadcast animated gifs which typically "play" on a phone as a slide show, but some phones will show an animated gif as a static image, showing only the first screen or last screen, so you should have any pertinent information on the first and last screen.
• Creating Content for Broadcast: We recommend using MS Outlook for creating vcards, click this link for instructions. Outlook creates a file format that is readily accepted by most phones, we do not recommend using any other tool for creating vcards as the formats often will fail on many phones. For other images we recommend using Adobe Photoshop to create your ads, keep colors to a minimum and the file size to 20k or less for fast downloads to slow phones. 
• Bluetooth Marketing in Specific Venues : We have very specific recommendations of how to use Bluetooth Marketing with the greatest success rates for the venues listed below however this information is only available to our purchasing clients. A full version of this document is included with each purchase of the Window Preview Digital Storefront Advertising Display.
• Fast Food Restaurants & QSR
• Hardware & Lawn & Garden Stores
• Retail Stores & Shopping Mall Outlets & Cellular Phone Stores
• Service & Gas Stations with Mini Marts
• Pharmacies & Drug Stores
• Food & Grocery Stores
• Ice Cream & Take Out Restaurants & Pizza Restaurants & Delivery Services
• New & Used Automobile & Truck Dealerships 
• Liquor & Wine Stores
• Recreational Vehicle (RV) & Marine Dealerships
• Hotels & Motels & Resorts
• CASINO’S
• Airports & Transit Stations
• Advertise In Multiple Foreign Languages
• This System Is For Any business location that wants to get noticed!

For Additional Information E-mail Us At:

bluetooth@windowpreview.com

FREQUENTLY ASKED QUESTIONS (FAQ)

REGARDING BLUETOOTH PROXIMITY ADVERTISING

CLICK HERE

WINDOW PREVIEW BLUETOOTH SYSTEM ALSO NOW INCLUDES IN-HOUSE WIFI ADVERTISING SYSTEM

FOR BUSINESSES & RESTAURANTS THAT ALREADY HAVE FREE INTERNET AVAILABLE FOR THEIR CUSTOMERS!

ADVERTISE YOUR SPECIALS & SALE ITEMS

PRIOR TO YOUR CUSTOMER’S LOGGING INTO YOUR WiFi SYSTEM INSIDE YOUR RETAIL LOCATION

• Compatible with 99% of Smartphones (Iphone, Blackberry, HTC, Samsung, Android Phones)
• Compatible with 99% of laptops & Ipads with WiFi
• Push advertising contents to smartphones & laptop users
• Approach more potential customers
• Stand alone working, no need for PC
• Remote webserver management
• Easy operation & stand alone work
• Unlimited Digital Advertising content

FOR ADDITIONAL INFORMATION

E-MAIL US AT:

wifi_advertising@windowpreview.com