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Typically retail signage content and advertising is usually created by a central office or advertising agency then sent to a printer and then printed then shipped to regional locations to be arranged for display. This costly process relies on coordination between the central office, advertising companies, printers and local stores and can take weeks to complete. And even the slightest change in the advertising message can render the printed material useless. Fortunately, there is an alternative.
Digital signage is an exciting new media solution that allows you to deliver multimedia based advertising and information via broadband or satellite transmission to plasma displays, LCD Monitors, TV monitors, video walls or kiosks. This opens the doors to fully update able, controllable displays, which means that you can quickly and effectively reach your target audience.
Digital signage takes advantage of rapidly developing technologies for networking, scheduling, content management, and electronic management of displays. When integrated effectively, these technologies can deliver advertising that can be sold in “day parts” (like radio and television), or complement/displace traditional signs in the stores, or in other highly traveled public spaces such as mass transit stations and airports.
It's no wonder that digital signage networks have emerged as one of today’s critical trends. You can already find them in countless restaurants, health clubs, retail and grocery stores, hotels, airports, train and transit stations and just about any other public space.
With Digital Signage and Digital Signage Networks (DSN), you will be able to:
Promote products and services to your existing customers Target and update messages by time and location Increase revenue with dynamic advertising Create interactive remote update able kiosks and Informational Displays Reach your audience at their point of purchase or decision
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